What Is Insurance Really Costing Your Practice?

You know what vision insurance costs you in reimbursements.

But what about the cost you don’t see on a fee schedule?

The time spent verifying eligibility. Explaining benefits. Submitting claims. Following up on payments. And helping frustrated patients understand why something wasn’t covered the way they expected.

It all adds up.

Insurance costs more than money.

Every hour your team spends navigating insurance is an hour they could be spending somewhere else in the practice.

And your patients feel it, too.

“Why do I still owe this much if I have insurance?”

“Why can’t I use my benefits for both glasses and contacts?”

“I thought my exam was covered?”

Your team didn’t create those rules—but they’re often the ones left explaining them.

What if you had another option?

Your own vision plans give your practice another way to care for patients without relying solely on traditional vision insurance.

• You decide what your plans include.
• You set the pricing and benefits.
• Your patients know what they’re getting.
• And your team has something simple to offer.

That doesn’t mean you have to stop taking insurance tomorrow.

It means you don’t have to depend on it as much.

For practices already offering vision plans, that means getting them in front of more patients.

For practices that haven’t started yet, it means creating another option for your patients—and your business.

Take back some control.

Ask yourself:

How much time, money and control is insurance costing our practice today?

Then consider what your practice could look like if you depended on it less.

Fewer insurance headaches. Clearer conversations with patients. More control over how you run your practice.

That’s the opportunity.

Your Practice. Your Plans.

VisionHQ helps independent eye care practices create and manage their own vision plans.

You set the plans. You set the pricing. You set the benefits. We help make the rest simple.

SEE HOW VISIONHQ WORKS →