The Blog

Not all vision issues are obvious. Many parents assume they’d know if their child had trouble seeing, but the truth is, kids often don’t realize their vision is off. Instead of complaining about blurry text or trouble seeing the board, they might struggle to focus, avoid reading altogether, or act out in class. In some […]

Between homework, virtual classrooms, and after-school YouTube binges, screen time is an unavoidable part of modern education. But all that time staring at digital devices can take a toll on vision, especially for growing eyes. As the school year gears up, now is the perfect time to talk to families about how to protect their […]

VisionHQ, the optometry industry’s leading membership plan platform, is proud to partner with AOAExcel to bring in-office membership plans to AOA members. This partnership brings a brand new level of support to AOA members, now with exclusive access to discounted VisionHQ services to help practices grow, thrive, and retain patients through in-office membership plans. A […]

If your patients seem more hesitant to schedule, or they’re skipping routine eye care altogether, you’re not imagining it. With rising costs and tighter household budgeting, many families are holding back on care—even when they know how important it is. Unfortunately, vision care is often one of the first things people delay. But you don’t […]

Is your membership plan strategy helping you thrive or holding you back? The practices that are thriving right now aren’t just lucky; they’re doing things a little differently. They understand that affordability is a key factor in individual and family decisions to seek vision care.  They’re not waiting around to see how the economy shakes […]

As optometrists, building a successful practice involves more than just providing excellent care—it requires a deep understanding of your market and your patients’ needs. Dr. Ron Krefman, an experienced optometrist and data scientist with focalCenter, recently shared some valuable insights on using location analytics and market research to optimize your practice with us. Listen in […]

If your practice offers any kind of subscription or recurring billing—like a vision membership plan—this new regulation from the Federal Trade Commission (FTC) directly impacts you. During our recent webinar, attorneys Brian Goodrich and Ben Genn of Holland & Knight broke down the essentials of the FTC’s newly announced “Click to Cancel” rule, set to […]

Running a vision practice in today’s world isn’t what it used to be. Overhead costs are rising, staffing is unpredictable, and patient behavior is shifting. We know you’re doing absolutely everything you can to provide great care, but sometimes, the numbers still don’t add up. Times are changing, as they always do. In uncertain moments […]

Expanding Vision Care in Your Community with CommunityCONNECT As an optometry practice, expanding your reach and making vision care more accessible is a top priority. However, many patients face the challenge of high out-of-pocket costs, even with insurance coverage. This is where VisionHQ’s in-house vision membership plan software steps in. It offers a seamless solution […]

Traditional membership plans for optometry practices were designed with uninsured patients in mind, offering them a way to access essential vision care without the hassle of vision insurance.  But what about insured patients? They still face out-of-pocket costs for services not covered by vision insurance, like dry eye care, myopia management, eyewear, contacts, and additional […]