VisionHQ Patient Email Templates
Ready-to-use emails to help you introduce and promote your in-house vision plans.
How to use these templates
Choose an email below, copy the text into your email platform, and customize the highlighted fields with your practice information before sending.
Email 1 — Introduce Your Vision Plans
Best for current/active patients
Subject line options:
A new way to get your vision care at [Office Name]
Your vision care. Your choice.
Meet our new in-house vision plans
Email:
Hi [FirstName],
You trust us with your vision care. Now, we’re giving you another way to pay for it.
[Office Name] now offers in-house vision care plans designed around the care we provide right here in our practice.
Your plan can include benefits like:
✓ Comprehensive eye exams
✓ [XX]% savings on eyewear and/or additional services
✓ Simple monthly or annual payment options
✓ Benefits you can start using right away
No confusing insurance benefits or wondering what’s covered. You’ll know what your plan includes and what you’re paying for.
Your care. Your plan. Right here at [Office Name].
[INSERT YOUR PLAN OPTIONS]
Have questions? Give us a call at [Phone Number] or email [Email Address]. We’re happy to help you find the option that works best for you.
Warmly,
[Optometrist’s Name]
[Office Name]
Email 2 — Reconnect With Patients
Best for patients you haven’t seen recently
Subject line options:
We’d love to see you again, [FirstName]
Eye care at [Office Name] just got easier
There’s a new way to come back to [Office Name]
Email:
Hi [FirstName],
It’s been a while since we’ve seen you at [Office Name], and we’d love to welcome you back.
And now, there’s a new way to make your vision care part of your routine.
We now offer our own in-house vision care plans.
Instead of relying solely on traditional vision insurance, you can choose a plan directly through our practice with benefits designed around the care we provide.
Depending on your plan, benefits may include:
✓ Preventive eye care
✓ [XX]% savings on eyewear and additional services
✓ Monthly or annual payment options
✓ Benefits that start right away
Simple, transparent vision care from the team you already know.
[INSERT YOUR PLAN OPTIONS]
Ready to get back on track with your eye care? Call us at [Phone Number], email [Email Address], or explore your options above.
We hope to see you soon!
Warmly,
[Optometrist’s Name]
[Office Name]
Email 3 — Open Enrollment
Best for reaching patients before they make their benefits decisions
Subject line options:
Before you choose your vision plan, know your options
Open Enrollment is here. You have another option.
Your employer’s vision plan isn’t your only choice
Email:
Hi [FirstName],
Open Enrollment is here, which means you may soon be deciding whether to enroll in the vision plan offered by your employer.
Before you decide, we want you to know you have another option.
[Office Name] offers in-house vision care plans directly through our practice.
Unlike a one-size-fits-all employer plan, our plans are designed around the services we provide and the needs of our patients.
Depending on the plan you choose, you may receive benefits like:
✓ Comprehensive eye exams
✓ Savings on glasses, lenses and other services
✓ Straightforward monthly or annual pricing
✓ Care from the team you already know and trust
Before you enroll, take a look at all of your options.
[INSERT YOUR VISION CARE PLANS]
Questions about which option might work for you? Call us at [Phone Number] or email [Email Address]. Our team would be happy to walk you through our plans.
Warmly,
[Optometrist’s Name]
[Office Name]
