Traditional membership plans for optometry practices were designed with uninsured patients in mind, offering them a way to access essential vision care without the hassle of vision insurance.
But what about insured patients? They still face out-of-pocket costs for services not covered by vision insurance, like dry eye care, myopia management, eyewear, contacts, and additional treatments.
Enter Plans for All—the next evolution in in-house membership plans for optometry practices. With Plans for All, vision offices can now offer customized plans that cater to insured and uninsured patients alike, ensuring that everyone can access the care they want and need.
This isn’t just about discounts. It’s about better care, stronger patient relationships, and increased revenue. By offering plans that fill in the gaps left by vision insurance, practices can build patient loyalty while creating a predictable revenue stream.
Let’s explore how Plans for All can transform your optometry practice.
What is Plans for All?
Plans for All is a game-changer in vision membership programs. Instead of limiting membership options to uninsured patients, offices can now offer customized plans for insured patients as well.
What it can include:
- Eyewear
- Dry eye treatments
- Myopia management
- Contacts
- Exams
- And more!
How it works:
For your existing members: Patients already on a vision membership plan at your optometry practice can add on additional plans that include the services they need or want. For example, a patient enrolled in an adult membership plan might want to have a contact exam plan. With Plans for All, they can easily stack an eyewear-only plan on top of their existing coverage, giving them access to the eyewear they really want without the hassle of worrying if their insurance will cover it.
For insured patients: Even with insurance, many still pay out-of-pocket for treatments. Plans for All fills in those gaps, offering coverage for elective or uncovered services. Think of it like a bonus plan they can use alongside their vision insurance. For instance, a patient with vision insurance might already be covering the basics but wants more. With Plans for All, they can stack an eyewear-only plan with a dry eye plan, ensuring they get both the eyewear they want and preventive treatments they need seamlessly, all while maximizing their care without unexpected costs.
Why it matters:
Insurance doesn’t cover everything. With Plans for All, patients get the care they actually want, without waiting periods, coverage restrictions, or surprise costs.
But it’s not just a win for patients. It’s a huge benefit for your optometry practice, too. By offering customized vision membership plans that go beyond basic coverage, you’re driving patient loyalty and ensuring continuity of care. Patients who enroll in these in-office vision membership plans are more likely to return for scheduled treatments, follow through on recommendations, and stay engaged with your office year-round. More consistent visits mean stronger relationships, better case acceptance, and a more predictable revenue stream for your practice.
Why insured patients still need more
Many patients assume that having insurance means all their vision care is covered. And though that sounds like it should be the case, it rarely ever is. We know that insurance plans come with limitations, from annual maximums to high copays, and often exclude elective treatments altogether. So patients who rely solely on their insurance may find themselves paying out-of-pocket for services like eyewear, dry eye treatments, contacts, additional services, etc. Things they want but maybe can’t have because they aren’t covered.
When these treatments are included in an in-office vision membership plan, patients are far more likely to follow through on their care. Instead of delaying or declining recommended treatments due to unexpected costs, they can move forward with confidence, knowing their care is already taken care of.
How Plans for All Benefits Your office
Plans for All isn’t just about giving patients more options; it’s a game-changer for your optometry practice, too. When patients commit to treatments in advance, your office benefits from a steady, predictable revenue stream instead of relying on them to decide on services later. Prepaid vision office membership plans encourage loyalty and increase the likelihood that patients will return for additional treatments instead of letting their care lapse.
Beyond financial benefits, Plans for All strengthens patient relationships. When patients visit more frequently than just twice a year, your team has more opportunities to reinforce trust and guide them toward better eye health. Engaged patients are also more likely to accept treatment recommendations, leading to better long-term outcomes for both their health and your practice’s success. Plus, offering options in a membership plan in your optometry practice helps cut down on insurance headaches. Without the need to wait for approvals or navigate reimbursement restrictions, you have the freedom to provide real value on your terms. Instead of working around what an insurance company allows, you can offer the care that makes the most sense for your patients. And a win for them is a win for you.
Taking it to the next level with Add-On Plans
What are Add-On Plans?
With Add-On Plans, patients can customize their care by stacking different services into their in-house vision membership plan.
Why this matters:
- Patients aren’t locked into a one-size-fits-all plan; they can choose what works for them.
- Keeps patients engaged year-round, not just when their insurance allows.
More visits = stronger relationships = better case acceptance.
Examples of Add-On Plans:
- Eyewear only plan
- Dry eye wellness plan
- Myopia management plan
- Contact exam plan
- And more!
Remember, these add-on plans can be stacked into your patients’ vision membership plans. Whatever service they need, you can offer as an add-on.
How to offer Plans for All to your patients
Making Plans for All an easy choice for your patients starts with how you present it. It’s all about how you bring it up.
When talking to existing members, frame it as a simple upgrade: “Would you like to expand your plan to include treatments like dry eye or myopia management?
For insured patients, highlight the value beyond what their insurance provides: “Your vision insurance covers the basics, but many patients choose to add additional treatments to stay proactive about their eye health.”
By positioning Plans for All as a convenient way to access more care, patients will see it as a no-brainer.
Your team plays a key role in communicating the benefits of Plans for All, so making sure they’re confident in their messaging is essential. Train them to introduce the plan naturally in conversations with patients.
A simple explanation like, “Many of our insured patients still want access to additional care, so we offer a vision membership plan that includes treatments insurance doesn’t cover. Would you like to learn more?” can open the door to a meaningful discussion.
You can also use an easy comparison: “Think of it like a gym membership for your sight. Insurance covers the basics, but this lets you customize your care based on what you want.”
Once patients understand the benefits, signing up should be as seamless as possible. Front desk staff should introduce the vision membership plan or programs during check-in or checkout, making it part of the standard conversation. Email and text reminders can reinforce the message, ensuring patients have the details they need even after they leave the office. In-office signage is another great way to spark interest and encourage patients to ask about their options.
Remember, when you make it easy, more patients will take advantage of the opportunity to enhance their care.
Let’s build your plans together
Now’s the time to take your vision practice membership management software offerings to the next level. Plans for All ensures every patient, insured or uninsured, has access to customized, high-value care.
Want to build a vision membership plan that works for your office and keeps your patients coming back? Let’s talk.
Reach out to the VisionHQ team today and start offering Plans for All at your practice.
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