Open enrollment season isn’t just for insurance; it’s your practice’s growth window.
Every fall, patients start rethinking their coverage. Some are losing it. Others are realizing just how little their “vision benefits” actually cover. And many are simply overwhelmed trying to figure it all out.
That’s where your membership plan comes in.
With the right outreach and a confident team, open enrollment can go from a stressful season to your biggest opportunity for growth.
Why this season matters
During open enrollment, patients are already thinking about eye exams, glasses, and contacts. They’re comparing costs and coverage, often realizing they’re not getting much value from their plans.
This is your chance to:
- Reach patients losing or changing vision insurance.
- Reconnect with families who skipped their annual exams.
- Attract new patients looking for affordable, predictable care.
Your membership plan answers the exact question patients are asking: How can I keep my vision care affordable without dealing with insurance?
How to make the most of it
1. Train your team to talk about it
Front desk conversations are everything right now. Make sure your staff knows how to spot cues like “My vision coverage just changed” or “I’m not sure if my new plan covers exams.”
A quick response like:
“We actually have a membership plan that includes your yearly eye exam and discounts on glasses or contacts. Absolutely no insurance needed,” can turn a moment of frustration into relief.
2. Update your online presence
Your patients are doing their open enrollment homework online. Add your membership plan details to:
- Your homepage and patient info page
- Social media bios and posts
- Appointment confirmations or reminder emails
A small mention in the right place can make all the difference.
3. Send a quick reminder campaign
A short email or two explaining why membership plans make sense during open enrollment can grab attention. Focus on the benefits: no coverage limits, no surprises, and year-round access to quality care.
4. Highlight monthly payments
Budgets are tight this time of year. If you’re offering monthly payment options through VisionHQ, promote them! Patients are used to paying subscriptions; this just happens to be one that helps them see clearly.
Make this open enrollment your turning point
You don’t need a big marketing overhaul. Just a focused effort when patients are most ready to listen. Open enrollment is that moment.
With the right messaging, consistent reminders, and a confident team, you can grow your membership base while helping patients simplify their care.
Want to see how VisionHQ helps practices grow their membership plans every open enrollment season?
Book a demo today and see how with tools for marketing automation, recurring payments, and customizable plan options, VisionHQ makes it easy to turn this busy season into your best one yet.
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