How to Talk About Vision Membership Plans During Open Enrollment

Open enrollment is one of the best times to talk to patients about their options for vision care, but it’s also when patients feel the most overwhelmed. Between insurance paperwork, coverage changes, and rising out-of-pocket costs, many are looking for a simpler, more affordable way to manage their care.

That’s where your membership plan comes in.

Whether a patient has insurance or not, a membership plan offers clarity, value, and peace of mind. But your team needs to know how to talk about it, confidently and clearly.

Here’s how to make those conversations easy and effective.

1. Keep It Simple and Relatable

Avoid jargon. Use plain language that connects to what patients care about: affordability, consistency, and their vision health.

Try this:
“Think of our membership plan like a Netflix subscription for your eye care. It’s one predictable monthly price, and you know exactly what’s included.”

2. Lead with Value, Not Just Savings

Patients want to feel like they’re making a smart decision, not just saving a buck. Highlight the ongoing access to care and transparency in pricing.

Try this:
“Our membership plan gives you regular exams and discounts on glasses or contacts, all without any surprise bills. It’s an easy way to stay on top of your vision health.”

3. Position It for Both Insured and Uninsured Patients

Many assume membership plans are only for the uninsured, but they can be a great supplement for insured patients, too, especially with vision insurance gaps.

Try this for insured patients:
“If your insurance doesn’t fully cover what you need, our membership plan can help fill in those gaps, especially for things like extra exams, lens upgrades, or contact lenses.”

Try this for uninsured patients:
“Our plan is a great alternative to insurance. It gives you access to essential care at a price that’s easy to budget for.”

4. Normalize It in the Visit

The more casually and confidently your team talks about your membership plan, the more natural it will feel to patients.

Train your team to say something like:
“A lot of our patients are signing up for the membership plan this time of year; it’s been really helpful with everything getting more expensive. Would you like me to go over it with you?”

5. Make It Easy to Say Yes

Have simple one-pagers or QR codes ready to hand out or text to patients. Show them that signing up is quick and easy, no paperwork headaches here.

Final Tip: Don’t overthink it.
You don’t need a perfect pitch. You just need a consistent, patient-first message that shows people there’s a better, simpler way to get the care they need.

Want help getting your team trained and ready for open enrollment season?
Book a demo to see how VisionHQ helps you manage membership plans, simplify sign-ups, and boost patient loyalty.