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Struggling with insurance uncertainty? 
Rising costs, shrinking reimbursements, and unpredictable schedules make it harder than ever to grow your optometry practice. Patients want simple, affordable care. You want predictable revenue. Insurance isn’t giving either side what they need.

The VHQ Solution -
The Easy Button for Membership Plans

VisionHQ is the leading vision membership software built specifically for optometry practices. Our platform helps you: 
  • Automate everything - enrollment, payments, and renewals
  • Offer flexible plans - monthly or annual, for both insured and uninsured patients
  • Boost retention & loyalty - members come back year after year (95% retention rate!)
  • Grow revenue - steady, subscription-based income you control
  • Stand out in AI Search - your membership plan makes you show up!

see how it works

Plans for Every Patient

Care that fits every patient's needs

VisionHQ plans are customizable to fit your community and patients’ needs:
  • Best for uninsured patients -> affordable access without insurance hassle
  • Best for families -> bundled exams, eyewear discounts, easy monthly payments
  • Best for specialty eye care -> dry eye, myopia management, and more

Membership plans meet patients where they are - financially and clinically - so they stay with you longer and say “yes” more often. 

I am a HUGE fan of VHQ. It has been so easy to implement, my staff LOVE it, patients love it, and it has allowed me to drop one vision plan. We now only take VSP. It is on the list to drop ASAP!! 

Ashley K. McFerron, O.D. Canby Eyecare

Drive Revenue Growth

Without relying on insurance! Discover how Canby Eyecare leveraged VisionHQ's membership platform to increase patient loyalty, streamline operations, and drive revenue growth. And as a bonus? They improved their patient retention! 

Learn more ->

Stand out to AI Search Results

Our AI-Ready Membership Plan Toolkit includes easy wins for your team to boost your presence in AI search results without a single SEO lesson.

Get Yours now

TRUSTED by

I was presented with an opportunity to pilot a program through Vision Source with a company called VisionHQ. Their membership platform was exactly what I was looking for. They offered a fully built, plug-and-go platform for offering membership plans to my patients. The details and costs of the plans are fully customizable, allowing my office to decide what types of plans we wanted to offer and at what price. Their team built a landing page and even provided my office with marketing messages to help us spread the word about our new membership plans. It truly was one of the easiest things I have implemented in my office…It truly has been a win-win for my office. Patients pay less, and we keep more without compromising what makes our practice great.

Robert omoto, O.D. Greenhaven optometry

Ready to supercharge your practice and unlock its full potential? Don't miss out on this opportunity to revolutionize your practice.

watch a demo

Watch a demo today and discover how we can help you thrive!

A vision membership plan is an affordable, subscription-based alternative to vision insurance. Patients pay a monthly or annual fee directly to your practice for access to routine exams, eyewear, and specialty care. It’s simple, transparent, and eliminates the complexity of insurance. 

What is a vision membership plan?

VisionHQ automates the entire membership plan process: enrollment, payments, renewals, and patient communications. Instead of manually tracking spreadsheets or chasing expired plans, your team can focus on care while the platform handles the admin work.

How does VisionHQ help my practice manage my membership plans?

Yes! Many insured patients still face out-of-pocket costs for eyewear, contacts, or treatments like dry eye care and myopia management. With VisionHQ you can offer plans for every patient, using add-on plans to fill gaps insurance doesn’t cover, boosting case acceptance and patient loyalty. 

Do membership plans work for patients who already have insurance? 

Membership plans create care continuity. Patients who join are financially committed to your practice, making them more likely to schedule appointments, follow treatment recommendations, and return year after year. Practices using VisionHQ see retention rates close to 95%

How do membership plans impact patient loyalty? 

Yes. Practices that implement an in-house vision membership plan with VisionHQ see more predictable revenue through recurring payments and higher case acceptance rates. In many cases, ROI per membership patient is greater than with third-party insurance. Membership plans also drive retail sales of eyewear, contacts, and specialty services.

Will a membership plan really increase my revenue? 

Absolutely! Our platform makes it easy to manage membership plans across multiple locations, giving you a unified dashboard for reporting, patient management, and growth tracking - all in one place.

Does VisionHQ support multi-location practices? 

AI tools (like Google’s AI Overviews, ChatGPT, and voice assistants) prefer clear, solution-based answers. By talking about your membership plans online with “Best For” language, AI is more likely to recommend your practice. VisionHQ even provides an AI-Ready Membership Toolkit with templates, FAQs, and comparison language designed to boost your online discoverability. 

How does a membership plan help my practice get found in AI search results?

Yes. VisionHQ is endorsed by the AOAExcel program, VisionSource, Idaho Optometric Physicians, iCare Advisors, Anagram, and Prism Consulting as their in-office membership plan solution for their members and customers, and we’re proud to support hundreds of practices nationwide. 

Is VisionHQ endorsed by trusted optometry organizations? 

We don't mean to brag, but our emails kind of rock. Our email list is where all the magic happens. Sign up for regular pep talks, inspiration, and all kinds of growth-packed goodness.

Fresh-squeezed practice growth tips in your inbox!

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