The Blog

The end of the year isn’t just about closing the books and making sure everything winds down nicely.  It’s about setting your sights on what’s next. Between open enrollment, holiday schedules, and last-minute appointments, it’s easy for planning to fall off the radar. But carving out a little time now to organize your goals and […]

Every strong membership plan starts with a what? You got it. A strong team. You can have the best pricing, the smoothest sign-up process, and the most loyal patients, but without your team’s buy-in, your membership plan will never reach its full potential. The good news? Open enrollment season gives your team the perfect opportunity […]

November 4, 2025 (St. Louis, MO) — AOAExcel, a member-benefit and for-profit subsidiary of the American Optometric Association (AOA), proudly announces its endorsement of VisionHQ, an innovative platform designed to transform how optometric practices operate using in-office membership plans. In-office membership plans are transforming the way practices engage with patients. By offering a subscription-style model, patients […]

If you only focus your marketing once a year, make it this season. Open enrollment isn’t just for insurance companies. It’s your practice’s biggest opportunity to help patients understand their options and grow your membership plan. Right now, patients are comparing coverage, reading fine print, and realizing their “vision benefits” don’t go as far as […]

Open enrollment season isn’t just for insurance; it’s your practice’s growth window. Every fall, patients start rethinking their coverage. Some are losing it. Others are realizing just how little their “vision benefits” actually cover. And many are simply overwhelmed trying to figure it all out. That’s where your membership plan comes in. With the right […]

VisionHQ, the optometry industry’s leading membership plan platform, is proud to partner with AOAExcel to bring in-office membership plans to AOA members. This partnership brings a brand new level of support to AOA members, now with exclusive access to discounted VisionHQ services to help practices grow, thrive, and retain patients through in-office membership plans. A […]

Is your membership plan strategy helping you thrive or holding you back? The practices that are thriving right now aren’t just lucky; they’re doing things a little differently. They understand that affordability is a key factor in individual and family decisions to seek vision care.  They’re not waiting around to see how the economy shakes […]

As optometrists, building a successful practice involves more than just providing excellent care—it requires a deep understanding of your market and your patients’ needs. Dr. Ron Krefman, an experienced optometrist and data scientist with focalCenter, recently shared some valuable insights on using location analytics and market research to optimize your practice with us. Listen in […]

If your practice offers any kind of subscription or recurring billing—like a vision membership plan—this new regulation from the Federal Trade Commission (FTC) directly impacts you. During our recent webinar, attorneys Brian Goodrich and Ben Genn of Holland & Knight broke down the essentials of the FTC’s newly announced “Click to Cancel” rule, set to […]

One of the most effective ways to provide the best care for your patients while ensuring financial stability as an optometry practice is provide membership plans for optometry practices. However, managing a membership plan for your optometry practice can be challenging without the right tools. That’s where VisionHQ comes in.  As the leading membership plan […]